2025 Press Release

Lucas Freshour – Innovations Director

Lucas Freshour has joined our team as Innovations Director. Lucas’s journey in the turfgrass industry began in his teens, where his passion for perfecting turf led him to pursue academic and professional expertise in turfgrass breeding and development. He holds a Master’s degree in Turfgrass Science, and his previous work at Scotts Miracle-Gro has allowed him to innovate in turfgrass breeding programs, particularly with cool-season species such as Kentucky Bluegrass and Tall Fescue, as well as St. Augustine grass. His experience spans research to practical implementation, ensuring the development of high-quality, sustainable turfgrass products.

“Lucas is a true innovator in the turfgrass industry,” said Will Nugent, Owner. “His extensive knowledge and hands-on experience will be instrumental in helping us continue to grow and enhance our offerings.”

Anthony Turner – Vice President of Finance & Accounting 

Anthony has joined our team as our VP of Finance and Accounting.  He has extensive experience in Accounting and Corporate Financial Management, beginning as a Financial Analyst with United Technologies Corporation through Controller roles with General Electric, Fairchild Semiconductor, and The Cianbro Companies. Anthony received a Bachelor’s Degree in Finance from the University of Maine and a Master’s Degree in Management from Rensselaer Polytechnic Institute.

Eric Velez – Director of Forecasting & Analytics 

Eric Velez has joined our team as Director of Forecasting and Analytics, bringing a wealth of experience in demand planning, data-driven decision-making, and team leadership. With a track record of driving revenue growth and operational excellence, Eric previously served in key leadership roles across industries, including horticulture, digital marketing, and home services. His expertise includes forecasting, analytics, and strategic planning, providing a strong foundation for developing innovative solutions and achieving measurable results. Eric holds a Bachelor of Arts in Political Science and a Master of Business Administration from Florida International University.

Dillon Love – Retail Sales Specialist

Dillon Love has been appointed as Retail Sales Specialist for Harmony Brands. In this role, Dillon will manage and strengthen relationships with key partners. He brings valuable experience from his time as Communications Coordinator for the Carolina Panthers, where he worked closely with players, coaches, and media. Dillon graduated from Furman University, where he was a Division 1 baseball player and majored in Communications.

“We’re excited to welcome Dillon to the team,” said Cherie Velez. “His experience in communications and relationship-building skills will be vital as we continue to grow our presence in the industry.”

Alyssa Nichols – E-Commerce Specialist

Alyssa Nichols has joined as E-Commerce Specialist, responsible for managing B2B e-commerce accounts, executing online ad campaigns, and optimizing sales performance across platforms. Her experience includes a role at McGuire Army Navy and assisting businesses with e-commerce via Daises Digital. Alyssa’s skillset will be instrumental in enhancing the digital presence of our companies. Alyssa holds a Bachelor of Science in Computer Science and a Masters of Marketing and Digital Communications from Georgian Court University.

“We are excited to have Alyssa onboard,” said Cherie Velez. “Her background in e-commerce and content management will help us strengthen our online sales and deepen relationships with key business clients.”

Internal Promotions

Additionally, we would like to congratulate several key employees who have recently been promoted internally, further strengthening our teams and setting us up for a very bright future. Congratulations to Mark Hajduk, Beth Fussell, Dan Olson, Elinor Perrone, Chad Williams and Lori Thornton.  We appreciate all of our current employees and their commitment to excellence.  These promotions reflect our commitment to recognizing talent within our organization.

About Bethel Farms

Bethel Farms is a leading producer and distributor of sustainable agricultural products, committed to providing high-quality while preserving the environment. Focused on innovation and sustainability, Bethel Farms meets the evolving needs of consumers while upholding the highest standards in agriculture.

About Harmony Brands

Harmony Brands is a trusted name in consumer goods, offering a wide range of products designed to enhance everyday life. With a commitment to quality and sustainability, Harmony Brands delivers products that align with the values of our consumers.

For more information about Bethel Farms and Harmony Brands, visit 

Contact:

Bethel Farms & Harmony Brands

863-494-3057