MVP Genetics and Bethel Farms Align to Launch New Turfgrass Cultivars
Arcadia, Florida – November 15, 2024 – Bethel Farms, LLLP, a leader in innovation, announces its alignment with MVP Genetics, a pioneer in high-performance vegetative turfgrass cultivars based in Salem, Oregon. This collaboration marks the launch of two cutting-edge turfgrass cultivars, Gateway Zoysia and Durban Seashore Paspalum, with plans to introduce additional innovative grasses in the future through Bethel’s extensive networks.
A Synergy of Expertise
This alignment merges MVP Genetics’ leading turfgrass research and breeding expertise with Bethel Farms’ 65-year legacy of sod cultivation, distribution, and market development. Together, the two organizations will focus on producing climate-resilient, aesthetically pleasing, and lower-input turfgrass cultivars, setting a new standard for the industry.
Bethel Farms will manage the exclusive sub-licensing of MVP’s cultivars within its networks, while MVP Genetics will provide robust support to ensure the success and growth of this collaboration. Future efforts will include partnerships with leading land-grant universities to expand research and advance the development of turfgrasses tailored to the evolving needs of sod production and landscaping.
Adam Russell, Vice President of MVP Genetics, stated, "This partnership with Bethel Farms is a major milestone in our purpose to deliver products that build health and enjoyment in all people through the planting of natural grass. Without exception, we look to partner with great people first, and the team at Bethel has a deep history of farming combined with an outstanding set of farms, production, and research-focused sales teams.”
Introducing Gateway Zoysia and Durban Seashore Paspalum
The initial launch of Gateway Zoysia and Durban Seashore Paspalum underscores the shared commitment of Bethel Farms and MVP Genetics to deliver innovative solutions to the turfgrass market. These cultivars are designed to meet the demand for environmentally sustainable, durable, and visually appealing grasses, ideal for a range of applications.
With this strategic alignment, Bethel Farms and MVP Genetics are poised to revolutionize the turfgrass industry in Florida and beyond, setting the stage for the release of even more advanced cultivars in the years to come.
“This partnership represents the collaboration of two like-minded teams dedicated to advancing the industry with innovative turfgrass solutions. We are excited about the impact this alliance will have for years to come and beyond.”
- Will Nugent
Caption: Adam Russell, Vice President - MVP Genetics and Will Nugent, Owner - Bethel Farms shown with Durban Seashore paspalum and Gateway Zoysia after agreeing to strategic partnership.
MVP, Gateway and Durban logos are available for use with permission from MVP and MVS.
For media inquiries contact Adam Russell (arussell@mvpgenetics.com) or Jason Nugent (jasonnugent@bethelfarms.com).