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Mission
Honoring God,
growing better everyday. -
Vision
TWICE the size,
TWICE the impact. -
Core Values
Safety, Service, Integrity, Innovation,
Collaboration and Excellence -
Why Bethel?
We lead with innovative solutions!
Verse of the Day
Our Core Values
Our History
1958-1993
The Bethel Farms founder, Walter H. Bethel is offered a decision by his father, go to college or build a chicken coop. This is the beginning of his small poultry business in Arcadia, Florida. Over the next 35 years, Bethel Farms grew to include cattle, citrus, nursery plants, fertilizer products, sod, and grass plugs.
1994-2004
Bethel Farms was named one of the “Top 100 Fastest-Growing Private Companies in Florida” with grass plugs hitting record sales of 19 million plugs. Expansion calls for a new corporate headquarters to be built on the farm, keeping ownership closer to daily business activities. In August of 2004, Hurricane Charley hits Bethel Farms, causing unprecedented damage, but the team quickly recovers and continues expansion. Exciting additions such as products, services, and farms are added to Bethel.
2005-2012
Kim and Will Nugent take on full ownership of Bethel Farms and continue to grow the business in Florida, Georgia, and Texas. Bethel Farms realizes industry needs and develops the first Sod Shield™, designed to protect and enhance sod during and after delivery. Bethel farms owner Will Nugent is elected President of the Florida Sod Growers Cooperative and serves 2 terms. In 2012, Harmony Outdoor Brands is born, expanding sod into national distribution in Home Depot, Lowe’s, and Walmart.
2014-2018
After years of research and development, Bethel introduces its first proprietary grasses, Bimini®, and Imperial™, both Bermudas that will better serve the golf industry. Harmony merges and expands to the entire nation. Bethel invests in its first automated sod harvester. Will Nugent is elected president of Turfgrass Producers International and serves 1 term. Bethel Farms celebrates its 60th Anniversary.
2019-2025
Bethel continues to focus on the future through ongoing investments in Bethel Innovations. By collaborating with universities and breeders, we are working to develop improved products that deliver greater value for both the consumer and the environment.
Our efforts remain focused on advancing key turfgrass varieties, including Zoysia, Bermuda, and St. Augustine, while also expanding into new opportunities. This includes growing our presence in emerging sectors like Pet and introducing products in new categories, such as NutriPod™ fertilizer.
Through innovation, research, and diversification, Bethel remains committed to developing products that meet the changing needs of our customers and the industries we serve.
2025-Present
Growing Beyond the Farm
Bethel Farms continues to grow beyond turfgrass, connecting innovation, production, technology, distribution, and the customer experience. The launch and expansion of NutriPod® brought Bethel innovation into a new product category, giving consumers a simple, pre-measured approach to plant nutrition.Through a strategic partnership with MVP Genetics, Bethel expanded its turfgrass pipeline with new varieties including Gateway™ Zoysia and Durban™ Seashore Paspalum, with more next-generation grasses in development. Bethel also introduced new technology and system solutions to connect farms, customers, data, and operations in smarter ways. Continued investment across the value chain has brought Bethel closer to the end customer while creating new opportunities for growth. Through it all, Bethel remains focused on Honoring God, growing better everyday while building a more innovative and integrated company for the future.