The first All Things Organic™ New Product Competition announced the best new organic products of 2009 during an awards ceremony held at the All Things Organic™ Conference & Trade Show in Chicago, IL, at the Lakeside Center at McCormick Place.

Bethel Organics Inc. won the Best Overall Organic Non-Food product for its Real Organic Real Easy Seed Starting Kit™. The kit includes the popular DOT Pots™ – 100% biodegradable containers that promote root growth and allow for easy transplanting. Unlike the traditional “peat pot” the DOT Pot is 80% wood fiber based. This 80% wood to 20% peat ratio requires zero glues and binders in the manufacturing process.  Since nothing “extra” is added.  DOT Pots™ have been listed by OMRI™ as 100% organic, making them the first 100% organic, biodegradable plantable pots in the world.

The kits also include everything an organic home gardener would need to get growing: seeds, soil tablets, fertilizer, wooden plant markers, and a garden almanac. The first kit features two popular plant seeds: tomato and basil. Other kits with different seeds will be seasonally available. Included items are either OMRI listed or USDA organic certified.

In addition to the non-food category prize, Bethel Organics’ Real Organic Real Easy Starter Kit™ also won the New Organic Product Grand Award for highest overall score, with 296 out of a possible 300 points.

The 2009 Panel of Judges included:

* Scott P. Silverman, Category Director (Natural & Organic), Winn-Dixie Stores, Inc.

* Steve Schoultz, Director – Contract Manufacturing, Sara Lee Corporation

* VaughanLazar, President/Founder, Pizza Fusion

“We’re thrilled by this recognition,” states Mike Pope, Bethel’s Director of Sales & Marketing. “We put considerable effort into creating a product that today’s consumer wants – an easy way to experience organic gardening with minimal impact on the environment.”

For more information about Bethel Organics’ Real Organic Real Easy Seed Starting Kit, visit http://DOTpots.com.